Case Study Single
New Brand For Organic Healthy Food Products
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Challenge
The problem faced by Green Eats is that their brand image is unattractive and does not suit the tastes of the younger generation of consumers who are more concerned with health and the environment. In addition, their market share is also not wide enough and they want to expand their market reach to the younger generation who are increasingly concerned about health and the environment. Therefore, Nature’s Harvest wanted to do new branding to strengthen their image as a modern and attractive producer of organic healthy food and expand their market share.
Solution
The branding agency conducted market research and found that the younger generation is paying more and more attention to health and the environment, and they prefer organic food over processed food. Therefore, the branding agency suggested Nature’s Harvest to strengthen their image as a modern and attractive organic food producer.
Nature’s Harvest brand design uses fresh green and blue colors that reflect nature and cleanliness. The brand logo was also revised to make it more modern and memorable. The brand agency suggested Nature’s Harvest to promote their products through young influencers related to a healthy and organic lifestyle, as well as strengthen their social media reach with interesting and informative content about the benefits of organic food.
In addition, Nature’s Harvest also added new products such as organic snacks and organic healthy juices to reach more consumers and expand their market share.
Results
Green Eats succeeded in strengthening their image as a modern and attractive organic food producer through proper brand design and marketing strategy. They succeeded in attracting new customers and expanding their market share to the younger generation who are more concerned about health and the environment. Nature’s Harvest’s new products have also managed to reach a wider audience and increase their brand visibility. Nature’s Harvest received positive feedback from their customers regarding their healthy and delicious products, and succeeded in achieving their new branding goal.
